What are cookies?
A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It allows the website to remember your actions and preferences (such as login, language, font size and other display options) for a certain period of time, so you do not need to re-enter them every time you return to the website or view from one page to another.
Types of cookies
Three types can be classified depending on who manages the domain that sends cookies and who processes the data received from cookies.
Cookies that are sent to the terminal equipment of a user from a device or domain managed by an editor / publisher.
Third Party Cookies
Cookies that are sent to the terminal equipment of a user from a computer or domain, which is controlled not by the publisher, but by another object that processes data received using cookies. In the event that cookies are set from a computer or domain managed by the publisher itself, but the information received through them is controlled by a third party, they are not considered first-party cookies.
There is also a second classification depending on the period of time during which cookies are stored in the client’s browser. It:
Designed to collect and store data during user access to a web page. They are usually used to store information that is useful only when providing the service requested by the user in one case (for example, a list of purchased products).
The data is still stored in the terminal and can be accessed and processed during the period determined by the person responsible for the cookies. This time period can be from several minutes to several years.
Finally, there is another classification of cookies, which is determined in accordance with the purpose of obtaining data. There are six types of cookies in this group:
Cookies that allow the user to navigate a web page, platform or application and that allow the user to use various options or services on the site. Examples include: traffic management and data exchange, session identification, access to closed areas, remembering the elements that make up the order, completing the purchase process of the order, creating a request to register or participate in an event, using security elements during navigation, storing content for video distribution or sound, as well as sharing content through social networks.
They allow the user to access the service with some predefined common characteristics based on a number of criteria on the user's device, such as language, type of browser through which the user accesses the service, regional configuration, where you access the service from, etc.
This allows the person responsible for them to monitor and analyze the behavior of users of the websites with which they are associated. The information collected using cookies of this type is used to measure the activity of a website, application or platform and to create user navigation profiles for specified sites, applications and platforms. The goal is to make improvements based on the analysis of data on the use of service users.
Allow you to most effectively manage your advertising space.
Behavioral Advertising Cookies
They store information about user behavior obtained as a result of constant monitoring of user habits. This allows you to develop a specific profile for advertising.
- your display settings, such as contrast color settings or font size
- if you already answered a survey popup asking you if the content was useful or not (therefore you won’t be asked anymore)
Cookies are also stored in Google Analytics, a corporate service that measures the performance of the website tophouserealty.com